On 8/20/2025 at 05:00 p.m. (UTC), an AMA session was held on Avalaunch Telegram group with Timo Juuti, Co-Founder of Paradise Chain, to learn about the vision behind their new Avalanche L1.
Avalaunch
Hello everyone! Today we are joined by Timo for a very exciting AMA to dive into Paradise Chain! Hello Timo— how are you today?
Timo | Paradise Chain
Hey all, pleasure to be here! 👋 feeling great!
Avalaunch
Really great to have you, ok let’s dive right into our first question — can you share the story of how Paradise Tycoon came to life and how that journey ultimately led you to building Paradise Chain?
Timo | Paradise Chain
Absolutely, love to. It’s a long story, but I’ll try to make it short… 😁
Our games studio was founded in 2017, and we developed and published traditional games for about five years before pivoting to web3. The pivot was a big decision, we had to consider it from every possible angle and convince a lot of people. Digital ownership was discussed, but it didn’t feel like enough of an upside, especially from a game development perspective (continuing…)
Then we discovered Avalanche and Subnets, which offered the possibility to create our own chain. That’s when everything clicked. Instead of building just a single game, we could create a chain for games with interoperability extending beyond assets to actual features. This meant we could reuse parts of existing games and features in the same chain, leading to longer game lifespans and faster development. We initially focused on Paradise Tycoon because we needed to prove our game concept worked. Once established, it was time to introduce Paradise Chain!
Avalaunch
Wow that’s amazing. It has been a long journey to get to where you guys are today! Very cool to hear how subnets/Avalanche L1s just made sense for what you were building. We’d love to know more about the core team behind Paradise Tycoon. How did that all come together?
Timo | Paradise Chain
Feels like an eternity tbh! 😂
So I already mentioned we go way back… Our studio was found by me and Harri Karppinen (he’s here, lurking — I see you!). We share a passion for digital entertainment and creative arts, especially games, but also have a very data driven approach, and background too.
Our vision was to combine the creative side with data-driven development and user acquisition in gaming. We’re based in Finland, home to a very strong gaming industry with hits like Angry Birds and Clash of Clans. Back then, Harri already had over a decade of experience in the gaming industry and practically knew everyone, so we got started pretty quickly. That’s how it started, and we keep building still!
Avalaunch
Awesome! Hello Harri 😄 yes I think Paradise Tycoon’s metrics are a strong demonstration of your user acquisition expertise. So you’ve touched on it a little bit earlier but what made Web3 the right home for Paradise — and what does it unlock that traditional gaming can’t?
Timo | Paradise Chain
Yeah I covered some of that in the first question, but it’s a topic I’m more than happy to continue on 😁
Of course digital ownership remains a significant advantage, can’t deny that. We go beyond that though… the monetization of user-generated content is a major unlock. We couldn’t replicate what Roblox does without massive resources and infrastructure. With web3 tech, the infrastructure is pre-built.
Additionally, as I mentioned, there’s next-gen interoperability. For example, you can craft tools in Paradise Tycoon, then use the same crafting system to make weapons in Paradise Legends to defeat monsters. These even more on development side too, but I think these are the main ones for us.
Avalaunch
Nice, so building in web3 has really unlocked something that can’t be achieved in traditional gaming. There have been so many games who’ve tried to make it in this space, so it’s great to see how much success you’ve already had in proving the benefits of building on web3 tech.
How do you balance building for traditional gamers who want fun with crypto natives who want utility and rewards?
Timo | Paradise Chain
It’s not that different from traditional gaming tbh. Many of us have played games where we wished we could trade items or currency with other players. The key balance is providing enough rewards to keep gameplay interesting without giving away too much. I always say that for a sustainable economy, some players must earn more than they spend, while others must willingly spend more than they earn and enjoy doing so.
Avalaunch
So as with everything else, it’s all about balance! Why did you decide to build a dedicated Layer 1 instead of launching on an existing blockchain, and how does Paradise Chain enhance the player experience?
Timo | Paradise Chain
Exactly, all about the balance. No need to reinvent the wheel, just keep the wheel going! 😁
There are many reasons for this approach. Scalability is one key advantage. Another significant benefit is using our native token, MOANI, for gas fees. This allows us to determine which transactions should incur fees and which can happen in the background without players even realizing they’re interacting with the blockchain…
Also when we launch multiple Paradise IP games, players will be able to move seamlessly between them, creating an entirely new kind of gaming experience!
Avalaunch
Really interesting! I think many people aren’t fully aware of how you guys are leading the way in showing what’s possible with this tech. Very exciting to see how it’s all unfolding.
Your flagship game, Paradise Tycoon, has already gained strong traction. What has driven that success so far, and how does it connect back to the broader Paradise vision?
Timo | Paradise Chain
Thanks, I believe we have put more though into how to really utilize web3 tech in gaming than most.
and tbh our development process has been refined all the way since 2017…
Which is probably the main driver for the success. For example, before we start developing any game, we create mockup gameplay ads featuring various art styles, atmospheres, and gameplay elements. We then test these with potential audiences and select the approach that resonates with the audience best… (continuing…)
Throughout development, we continuously collect and analyze data both in-game and externally, iterating based on these insights. This creates a clear decision path: games either fail early and are discontinued before launch, or they demonstrate strong metrics and proceed to release.
The connection comes from applying this across all Paradise IP games, with the process becoming increasingly efficient thanks to feature interoperability!
Avalaunch
Your thoughtfulness really has come through and the metrics for Paradise Tycoon are extremely impressive: 1.2M+ installs, 250,000 monthly active players, over 5M in-game trades! Amazing.
Let’s dive into the MOANI token. What are the core utilities of MOANI across the Paradise Chain and Paradise Games ecosystem?
Timo | Paradise Chain
Thanks! 🫡
Let’s split the answer into two parts. First, Paradise Tycoon. Inside Paradise Tycoon, MOANI is the lifeblood of the economy!
Players earn and spend it on everything that gives the game its depth… like items, cosmetics, crafting, islands, boats, even player created events.
These are not some future utility either. It’s already in place, with off-chain version of the token. In beta we saw over 60% of airdropped MOANI immediately used in the game. Plus, we had over five million trades between players. For us, this proves real utility and sustainable token sinks.
Then the second part, Paradise Chain…
MOANI is the native token of Paradise Chain. It serves as gas for transactions, connects progression and assets across all Paradise IP titles, and powers a broader creator economy.
As we expand to consoles and new games like Paradise Legends, MOANI’s role grows from being a currency in a single game to becoming the foundation of an interoperable gaming ecosystem.
Avalaunch
Appreciate the insights! Sounds like MOANI has been very deeply integrated into the entire player experience. Beyond Paradise Tycoon, what other games can players look forward to in the Paradise world, and how will they fit together?
Timo | Paradise Chain
Yes. It really is the foundation for a real, player driven economy.
So our second game, Paradise Legends, already has a playable prototype and will enter Beta soon. It’s a top-down action RPG where players defeat waves of monsters, progressing as far as possible, with PVP elements in the future. The game incorporates items, tools, and crafting features from Paradise Tycoon (continuing…)
In Paradise Legends, inventory management is central to the core gameplay loop. Players must strategically choose which items to bring into battle, whether to carry healing potions or an additional weapon that can be switched to counter different monster types. Weapons serve different purposes across games; for example, a scythe deals AOE damage in Paradise Legends but is primarily used for cutting weeds in Paradise Tycoon. You can also visit Port Ohana to mint weapons or tools, granting them special abilities and improved stats. These are independent games, yet very much connected.
Avalaunch
Interoperability in action — nice! Love the whole new layer this brings in terms of giving weapons different purposes in each game experience. Well we can’t wait to see more of Paradise Legends, sounds quite epic.
What role has your community played in shaping Paradise so far, and how do you see that evolving as the ecosystem grows?
Timo | Paradise Chain
A big role, biggest! We’ve been building in public since day one, and I mean truly in public. Many claim this, but we’ve actually kept our game available throughout development.
We’ve listened carefully to our community and developed the game based on their feedback. It’s a significant advantage that web3 players want to be part of the journey from the beginning.
I don’t think this will always be the case, so fellow game developers should enjoy it while it lasts. 😁
Avalaunch
That’s actually very cool to hear — huge respect to you guys for committing to building in public. Not an easy task. I’m sure it’s been really rewarding for the team to see how the community has evolved alongside you.
So we’ve come to our final question before we move onto the community round! How do you envision Paradise Chain evolving over the long term, and what role could it play in defining the next era of Web3 gaming?
Timo | Paradise Chain
That’s a great question. We’ll expand with more games and deepen the interconnections. Players will shape the token’s future utility by creating their own events and content through user-generated content features.
I believe we’ll demonstrate to larger game studios the genuine possibilities that web3 technology offers for gaming!
Avalaunch
Most definitely. Can’t wait to see how Paradise Chain continues to grow and all the new player experiences that will be added along the way! Super excited.
We’ve come to the community questions and I’m going to jump right in. @Advocate_SS asks: In what ways is Paradise Tycoon planning to link up with other Web3 projects, marketplaces, or ecosystems? And how might this let players use their Paradise NFTs, tools, or passes beyond the game itself, adding extra value in the real world?
Timo | Paradise Chain
Great question @Advocate_SS
From the start we’ve built Paradise Chain for interoperability, so Paradise Tycoon assets aren’t locked into one game. In the past, we’ve worked with the likes of The Sandbox, Mon Protocol, and quest platforms such as Galxe and Dequest (to mention just some).
Players will see their NFTs, tools, and passes unlock quests, perks, and rewards across the wider Web3 ecosystem, adding value both inside Tycoon and beyond.
Avalaunch
@pradeep_kumar999 would like to know: Something related to the game, What makes the journey to becoming a ‘tycoon’ in Paradise Tycoon more than just stacking resources? How do the game’s unique mechanics around creativity, collaboration, and adventure keep players engaged while also rewarding them with Web3 incentives?
Timo | Paradise Chain
Also a great question! 👋
In Paradise Tycoon, the journey is not just about stacking resources, it’s about how creatively you use them and how you create value for others. We’ve already seen players giving boat rides or talking about doing the lawn for neighbors who are too lazy to equip a scythe lol (continuing…)
That mix of creativity, collaboration, and shared adventure keeps the world engaging, while Web3 ensures those efforts can be meaningfully
rewarded.
Avalaunch
@harryyvv asks: How does community governance shape the future of Paradise Chain’s virtual world? In what ways can token holders or active players have a say in updates, new features, or in-game economic policies that impact the whole multiplayer ecosystem?
(Very funny about players being too lazy to equip the scythe..!)
Timo | Paradise Chain
Thanks for the question @harryyvv while we don’t have a formal voting system (at least yet), community governance in Paradise Chain happens through player actions… here’s what I mean…
Every time players spend or trade MOANI, they are effectively shaping which features and sinks thrive, and where the economy expands next. Our goal is to keep the world evolving in the direction its inhabitants want it to go. So instead of top-down decisions, it’s a joint effort where the community’s behavior directly guides the future of Paradise Tycoon and the wider ecosystem.
Avalaunch
From @Sanchez_Williams15 — What role will the upcoming MOANI token play, not just as the in-game currency, but also in driving interoperability and overall economic growth across the Paradise Chain ecosystem?
Timo | Paradise Chain
Hey @Sanchez_Williams15 thanks for the Q.
Inside Paradise Tycoon, MOANI works as the core in-game currency for crafting, upgrades, events, and trading.
But its role is much bigger: it’s also the gas token of Paradise Chain and the glue that connects all our games!
As we launch new titles like Paradise Legends and expand to consoles, MOANI ensures assets, progression, and player-driven content carry value across the whole ecosystem. This interoperability means every player action, whether buying an item, hosting an event, or trading, all contributes to broader economic growth, making MOANI the foundation of a sustainable, multi-game economy.
Avalaunch
Now we hear from @kieule0701— Given Paradise Tycoon’s beta success (1.2M+ installs, 5M+ trades), how will Paradise Chain scale to accommodate future games and larger player bases? What metrics demonstrate the chain’s readiness for mass adoption?
Timo | Paradise Chain
That’s an important point @kieule0701 … lets advertise the dorito chain a bit! 😏
What’s great about Avalanche Layer 1’s that they have already been proven at scale by others, handling millions of transactions daily. We’re building on top of that proven infrastructure, so as Paradise Tycoon grows and new games join, we know the chain can seamlessly support mass adoption.
Avalaunch
@sondeptrai5 asks: What is the core vision behind the creation of Paradise Chain as a new Avalanche L1, and how does it differentiate itself from existing L1 solutions in terms of scalability, decentralization, and real-world adoption potential?
Timo | Paradise Chain
Good question @sondeptrai5! The vision for Paradise Chain is to be a gaming-first L1 where assets and progression flow across titles. Unlike many chains that launch before adoption, we already have players and proven traction, so scalability and decentralization are paired with real-world use from day one.
Avalaunch
@MochaPoli wants to know: What kind of incentive structures or tokenomics does Paradise Chain envision to encourage validator participation, maintain network security, and also reward early adopters and community members who contribute to ecosystem growth?
Timo | Paradise Chain
Validator incentives are built directly into MOANI’s tokenomics: A dedicated allocation rewards validators and stakers, ensuring strong participation and network security from the start.
At the same time, players and early adopters benefit through staking programs, play-to-earn mechanics, and UGC monetization, so the ecosystem grows in a balanced way where both infrastructure providers and community members are rewarded for their contributions.
Avalaunch
@Rajanshee — Security is a major concern in Web3. Have your smart contracts gone through audits, and what were the findings? What steps are you taking to keep the platform secure and reliable?
Timo | Paradise Chain
Yes, security is a top priority. Another non-paid advertisement coming up… 😁
Our smart contracts have been thoroughly audited by Hashlock, a leading Web3 security firm. The full report will be published ahead of launch, but already confirms our contracts meet high standards of reliability. Beyond audits, we also follow strict internal testing, staged rollouts, and continuous monitoring to make sure the platform remains secure and trustworthy for our community.
Avalaunch
From @rubalsaluja — Can you share a bit about your marketing strategy — like ad campaigns, events, and promotions — and how the community will get involved across channels like Twitter, Discord, and more?
Timo | Paradise Chain
One of my fav topics @rubalsaluja 🫡 Our marketing is built around combining Web2 scale with Web3 community energy, so lets split this into two parts…
On the Web2 side, we’re running paid campaigns on Facebook, TikTok, and Google with proven low CAC, down to $0.12 per install.
That’s where our user acquisition experience from traditional gaming really comes useful
On the Web3 side, we activate through KOL networks, quests, and community campaigns on Twitter, Discord, and Telegram, often co-hosted with partners like Seedify, Avalanche, and Mon Protocol. The community isn’t just an audience, they get involved through creator programs, contests, game nights, and even in-game events that feed directly into our socials.
Avalaunch
We’ve come to our final community question! This one is from @deroo452 — For new users, do you provide user manuals, guides, or short tutorial videos to help them safely and easily navigate your platform?
Timo | Paradise Chain
Last but the least! Great question again
and may I say the questions has been absolute 🔥🔥🔥
Anyway, yes, we’ve made onboarding as smooth as possible. New players are guided through in-game tutorials that explain mechanics step by step, and we also provide short videos, FAQs, and community-made guides on Discord and YouTube. Because Paradise Tycoon is designed for mainstream accessibility, you don’t need prior Web3 knowledge, wallets and transactions are abstracted in the background, so players can just jump in and learn by playing!
Let’s go! 🌴 🔺
Avalaunch
Amazing! Well that’s a wrap and thank you so much Timo for your insights and sharing your thought process with us. I think we all learned a lot about Paradise Chain as well as the absolutely stacked team behind it all!
Just under 24h left to register for the MOANI IDO — you don’t want to miss this one!
Massive thanks to the Avalaunch community for tuning in as well!
Timo | Paradise Chain
Thank you so much, was great being here — you have a fantastic community, and like I said, the questions were absolute fire!
Avalaunch
Have a great rest of the day Timo!
Timo | Paradise Chain
