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Recap of AMA #2 of YAY Games with Avalaunch

On the 25th of August, 2021 @ 11:00 a.m. (PST),we conducted our 2nd of 2 AMAs with the YAY Games team, hosted in the Avalaunch Telegram. Our guest was YAY Games CEO, Nikolay Epifanov.

Below we present to you a transcript from that AMA with the full questions and answers.

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AMA Transcript

Mark| Avalaunch

Let’s get started everyone. Welcome @YAY_Nick! Nick is the CEO of YAY Games, and will be helping us cover some of the technical components of the project. How are you today, Nick?

Nick| YAY Games

I’m great, Mark, how are you, man?

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Mark| Avalaunch

Wonderful, it’s really great to have you here. The previous AMA with Guilherme was excellent, and I know the community is excited to hear more about what you guys are building at YAY.

For starters, it would be great to hear about your career in game development, your past experiences with crypto and your role at YAY Games.

Nick| YAY Games

I have become a part of gamedev since working with Nvidia in 2005, around sixteen years ago. At that time, I was developing SLI profiles for the driver of video cards for games that weren’t yet released. After Nvidia I started IT management and consulting, working there for 6 years in the telecommunication industry and state companies.

In 2014 I co-founded a company Creagames which currently is in the Top 3 Publishing Companies in Russia and CIS. Since 2018, I have been actively looking for promising crypto projects and investing in them in the early stages. At the same time I studied for EMBA at HULT London Business School.

I have been interested in crypto for a long time and have been integrating DeFi projects into my portfolio for years. As soon as I familiarized myself with YAY, I was able to see that it has immense potential. When I met the founders of YAY Games, I immediately realized that this was the ideal place for me. I spent around 20 seconds considering their offer and was excited to start as soon as possible.

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Mark| Avalaunch

Nice. That’s a really deep breadth of experience. The industry is lucky to have you!

You are currently the CEO of YAY Games and the COO at CreaGames. Could you tell us a little about CreaGames and how these two companies might benefit each other?

Nick| YAY Games

As a major publisher, Creagames has developed a large pool of partners in the game development industry, which I plan on actively using to achieve the goals at YAY Games.

In our YAY Games roadmap you can find the Publishing section in the Q4 2021 and, although, I’m already working on turning the marketplace into a full-fledged publishing company for the development of innovative decentralized gaming. In 2018 I found a sufficiently qualified and effective operational manager who could replace my candidacy in Creagames, therefore I felt it is time to pass my responsibilities onto him.

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Mark| Avalaunch

There’s a lot happening behind the scenes at YAY Games and your team is working on a few different innovations in the blockchain gaming space. What are some of the technical achievements and goals of the project that you are particularly excited about?

Nick| YAY Games

DAO Mechanics:

The community will be able to vote on the change of different classes characteristics, items, and other objects in a completely transparent and decentralized manner.

Let me give you an example

Side chain technology:

Provides the ability to start playing without advanced knowledge of the crypto industry, allowing gamers to build up their knowledge at their own rhythm.

The ability to transfer assets to mainnet and vice versa.

The ability to earn income without an initial investment or without increasing the cost of in-game assets.

The ability to play and use game mechanics without having to create a wallet.

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Mark| Avalaunch

The concept of “game mining” might be new to some of your users. How does it differ from our traditional understanding of mining in cryptocurrency and how does it benefit both the players and the YAY network?

Nick| YAY Games

Within games, we are introducing a pioneer achievement system for our users. Achievements system would be the ground for Loyalty Program which would be ground for Game Mining Rewards based on YAY Airdrops. There will be different achievement cards in the player profile section, each one with its own name and image, that will reward users with $YAY tokens after the achievements have been completed.

A progress bar will show users the different stages of completing an achievement (1 out of 5 steps for example), and users can redeem their rewards once it’s finished. Many achievements can be achieved on a daily, weekly or monthly basis. This is basically a play-to-earn mechanic,which YAY network benefits from.

For example, there are pay 2 play mechanics in BP, such as Gold PVP + to transfer progress from sidechain to mainnet. Consumables + Cosmetic, changing the visual aspects of your character or spells, and others e.g.

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Mark| Avalaunch

Full decentralization is something that is important philosophically to the project. In your opinion, why does decentralization in gaming matter? In what ways might these concepts drive the entire gaming industry, even outside of blockchain, forward?

Nick| YAY Games

Undoubtedly, the most important thing that the player gets is the unrepeatable emotions in the process of playing. But with almost 100% probability, all achievements and extracted resources remained under the control of the companies and servers on which this game was based itself.

And the whole economy was built only on in-game mechanics. The exchange of resources for real assets is punished heavily by the gaming giants. Full decentralization allows players to get a control over their resources in a game, therefore building a new economic future.

And the whole economy was built only on in-game mechanics. The exchange of resources for real assets is punished by the gaming giants. Full decentralization allows players to get a control over their resources in a game, therefore building a new economical future.

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Mark| Avalaunch

How does blockchain game development differ from traditional game development? What are the unique challenges and opportunities for game developers looking to break into blockchain gaming?

Nick| YAY Games

The hardest thing probably is not the tech development itself, but to give the users a clear understanding of the advantages of this approach and what they can get by playing games based on blockchain. Furthermore, we would like to attract gamers who are unaware what blockchain is. In this regard, we have developed the Bold Point, where with the help of gamification, we will be able to convey all the benefits of this approach.

Regarding tech development, the most challenging part is projecting such systems, as everyone knows once something is written in the blockchain it is uneditable. It implies to transactions as well as to smart-contracts where the game is based on. Of course, we can use patterns in which we will give the user an access to a new contract from the interface, but the issue of migrating past achievements remains open.

The second technical difficulty is the speed at which blockchains work and microtransactions. If we work with dynamic games where there is a lot of action happening during a short period of time, then we can stumble upon the problem of freezes and the high cost of the game session itself. We hope that the solutions that Avalanche proposes will allow us to bypass these limitations.

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Mark| Avalaunch

Gaming and blockchain have always managed to be synonymous, but real innovation and broad adoption have been hard to come by. What is it going to take for crypto gaming to break into the mainstream and how is YAY pushing ahead in this area?

Nick| YAY Games

Our engineers are currently undertaking research towards the popularization of games. In our opinion, one of the solutions is the libraries development for the most popular frameworks in the gaming industry, which will allow you to quickly create games on the blockchain, as well as implement the blockchain into existing games.

Thereby, we strive to popularize GameFi and bring it to the public.

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Mark| Avalaunch

How do you see NFTs changing gaming? What is their role in the YAY Games ecosystem?

Nick| YAY Games

NFT brings a new layer of value to games and allows you to monetize your work. In the future, we are planning to make an exchanger where players will be able to exchange their valuables for equivalent items in other decentralized games.

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Mark| Avalaunch

Combining DeFi and gaming is a foundational concept of the project. How is the project leveraging elements of DeFi to make better games?

Nick| YAY Games

Players safety, and the unscrupulousness, and fairness of the financial system are at the core of our priorities. Decentralized gaming creates an economy that can transcend common game mechanics, which allows us to implement the full-fledged DeFi.

For example:

Many players would like to reach supremacy, but this requires the appropriate equipment. It may get unaffordable at a certain point, it would be great, for example, to take NFT on credit, wouldn’t it?

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Mark| Avalaunch

Let’s talk about Avalanche for a bit and why the team was drawn to the platform. As a game and crypto developer, what technical advantages does it offer to the project?

Nick| YAY Games

Taking advantage of the speed, high security, and low transaction costs of Avalanche, we can ensure our decentralized gaming marketplace provides the best service possible. Users will be able to trade tokens and non-fungible tokens (NFTs) seamlessly and cost-efficiently.

By building on Avalanche, we can make our platform more interconnected and cohesive. It will allow our games to create several different blockchains and subnets, helping divide certain parts of their in-game economies within a larger ecosystem.

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Mark| Avalaunch

In your experience so far, what has your experience been like building on Avalanche. How does it compare to other L1s?

Nick| YAY Games

I admit that Avalaunch is definitely a friendly system for developers — from fast development to comfortable cost, and they give an opportunity to use Solidity. Unlike other systems, Avalaunch provides the most complete and understandable documentation.

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Mark| Avalaunch

Yay Games is a multichain project, launching on both Avalanche and BSC. What are the advantages of being on both chains? Do you plan on expanding into other L1s in the future?

Nick| YAY Games

The benefits are obvious. Blockchain networks are still an area with a high threshold of entry for ordinary people, and we assume that there will be a barrier between two networks in which users are comfortable. In order to unite everyone on our marketplace, we made the right decision — to build a bridge to Avalanche and, further, to other networks.

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Mark| Avalaunch

What technical challenges have presented themselves so far and how have you solved them? What issues might you be watching out for in the future?

Nick| YAY Games

The main technical challenge for us was to create a sandbox environment for players who are incomprehensible to blockchain and to transferring their achieved results to the main blockchains.

We solved this problem by creating a sidechain. According to our plan, we will release a VR version of the Bold Point game and one of the difficulties would be the transfer of digitized content in the form of NFT to virtual reality.

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Mark| Avalaunch

What can you tell us about the upcoming game, Bold Point? It would be interesting to hear about its development and what makes it unique.

Nick| YAY Games

Bold Point is an NFT-based role-playing card game that offers a fun and competitive experience. The game is designed to build your character and level it up through battle, either against other players (PvP) or against the computer AI (PvE). It is also possible to wage bets when playing against other players (Gold PvP) and earn even more rewards for each win.

Beyond its level, each character has unique skills and characteristics that improve with each victory, thus becoming stronger in the battle arena. Both characters and loot represent unique tokens that can be bought, sold, traded in the NFT marketplace, or be equipped to strengthen in-game features further.

Aiming to break down adoption barriers, Bold Point is designed to bring blockchain gaming to a large mainstream audience.

Gamers are not required to have any knowledge of crypto to play. When signing up to Bold Point, the game makes an essential distinction between crypto users and non-users. For players unfamiliar with blockchain technology, simply choose the option “I am new to crypto,” and the game will carefully guide you through the necessary steps.

Realizing that a large portion of the population is still largely illiterate regarding cryptocurrencies, the Bold Point has also set up an innovative and fun blockchain education system. The digitized crypto knowledge base will help those who want to familiarize themselves with this disruptive technology, thus increasing adoption through education.

Finally, and perhaps the most vital point, is the groundbreaking game model behind Bold Point. Play-to-earn games typically require an initial investment to be able to participate. However, Bold Point is both free-to-play and play-to-earn, meaning gamers will be able to start earning from the very start without the need to put up any capital upfront.

We build a healthy and inspired community with high social interaction. We commit to positively impact the social environment by donating towards developing renewable energy sources for sustainable mining.

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Mark| Avalaunch

In 2021, crypto gaming is accelerating fast and the industry is moving into more ambitious efforts like MMORPGs and virtual reality. How does YAY Games fit into the current innovations happening in blockchain gaming?

Nick| YAY Games

Innovations I already mentioned: Sidechain technology, DAO in-game balance changing using $YAY as governance token. I can also count Publishing for decentralized games as an innovation. For the Bold Point game we have plans to support AR and VR technologies for trying all character equipment on the player him or herself.

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Mark| Avalaunch

In terms of farming, what can we expect after launch? How does the farm, its emissions and the token fit into the architecture of the YAY ecosystem?

Nick| YAY Games

In the beginning, farming will operate in two networks. In our opinion Yield farming is one of the best ways to popularize tokens among users and players within our ecosystem. As tokens are used in many game mechanics, so the opportunity to get a token for farming, besides the direct purchase and game mining mechanics, creates quite obvious and significant additional value.

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Mark| Avalaunch

How do you plan on bridging the token between Avalanche and BSC? Will you be building your own bridge, or utilizing an existing solution?

Nick| YAY Games

Yes, we will build our own bridge that schematically based on existed open source ethereum and binance smart chain bi directional bridge solution:

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Mark| Avalaunch

Tell us about the YAY Marketplace. We’d be interested to hear about its design and implementation.

Nick| YAY Games

YAY Games Marketplace allows you to place any blockchain based game on our platform. The mobile version of the marketplace for Android devices is also under development.

With each upcoming month, the marketplace audience is aggressively growing, and in Q4 we will switch to publishing mode, in which we will offer our rapidly growing audience games from young and ambitious third-party developing teams.

Also, we are ready to help them with gamedev and crypto expertise brought in by CreaGames and Indacoin.

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Mark| Avalaunch

YAY Games is being built for not just gamers, but traders as well. Could you tell us more about how YAY appeals to both types of users?

Nick| YAY Games

Except creating in-game economies, we go beyond — we create an economy that goes beyond the game space. Technically, you may not even play the game, but purchase some things a user likes as a liquid asset.

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Mark| Avalaunch

Love that. OK, last question from us and then we will move into the Twitter questions!

Tell us about the YAY Gaming Tournaments. I know there are game mining mechanics involved in these tournaments, and am interested in how these work from both a gameplay and technical perspective.

Nick| YAY Games

We are planning to hold 2 types of tournaments — the first will be conducted on any simple games — from prediction games to any casual like flappy bird (that game will appear on our market place right before IDO and will support simple play-to-earn mechanic).

Mechanics of tournaments for simple games — hourly sessions are created, within which the player with the highest score or the best result gets an airdrop + goes further in the tournament grid. In other words, it is a battle royale where the winner or Top 3 players advance to the next round.

And I won’t reveal the second type — it will be presented in Bold Point exclusively and covered in one of the nearest updates in our medium 😉

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Mark| Avalaunch

Honestly, there is so much happening with YAY Games I feel like we could cover this for another hour. But we must move on!

Nick| YAY Games

You’re absolutely right, Mark )

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Twitter Questions

Let’s get to the Twitter winners!

1. @devil_queen43 asks:

I was trying to find information about your roadmap but couldn’t. Could you tell us your short term plans?

Nick| YAY Games

Short-term expectations is to push $YAY into new casual games which would be presented on the platform + release of single asset staking feature.

For mid-term we plan to focus our main business strategy on decentralized games publishing — to become the first and leading publishing company within the GameFi niche.

Also we plan to release MVP for Bold Point and NFT Marketplace this fall. We also plan listing on CEXes, right after achieving good volumes on DEXes, for now we are negotiating that with the number of Tier 1 CEXes.

Let me drop $YAY roadmap here

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2. @OnlyGam18270560 asks:

Currently the world is experiencing a global crisis due to COVID-19 and the markets have reacted. Will this impact your project? What are your plans to navigate an uncertain world?

Nick| YAY Games

Well there are a few factors: most of our team members, especially key employees, were already vaccinated, so we’re well protected. Our company structure and corp culture are pretty agile, so this is not a big deal for us during 2021.

We are trying to give full support to employees and their families which become affected by the Covid. If we talk about Creagames we already managed this as well. In terms of business performance indicators — the number of players and overall income increased during the pandemic time.

3. @TraThoa asks:

Has the smart contract been audited? Is there any safety mechanism to prevent over-minting (to prevent any foul play/hacks)?

Nick| YAY Games

Smart-contracts are currently undergoing audits in several audit companies, the most well-known one is Inspex.

To prevent overminting, we use owners multisig, which won’t allow attackers who even got some private key to commit fraudulent actions.

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4. @hauhau1166 asks:

Whenever a company is in the early phase of a startup, there are many challenges to overcome. What are YOUR largest challenges and how are you working through them?

Nick| YAY Games

Actually, to overcome these kinds of obstacles — is one of my main expertise. I owned a consulting company named Digital Expert for a few years. Our main goal was to build clients’ processes in accordance with their company’s growth level.

Such challenges are well-known, for example we must keep the rational balance between cost of implemented processes (estimated in time, money and, indirectly, quality of the products) and estimated value from certain process implementation.

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Community Questions

1. Tumana Jahan asks:

Tell us a little bit about security? Have you done an audit of the platform? Are the smart contracts error-free? What are the test results?

Nick| YAY Games

Yes we’ve done an audit for token, vesting and bridge smartcontracts. We received few comments from Inspex and already implemented them into the contracts.

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2. SamJennifer asks:

Do you have any Coin Burn / BuyBack systems or any token burn plans to increase the value of token & attract Investors to invest?

Nick| YAY Games

Yes we have burn function from both $YAY and $BPT, this function would be used for supporting in-game mechanics only.

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3. Des asks:

How Yay Games concept to increasing the values of $YAY token?

Nick| YAY Games

The main concept of token utilization and creating buying pressure is to present it as much as possible in in-game mining mechanics in every game on the platform. So the main token idea is basically to represent in-game currency.

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4. Moonlight asks:

What are the advantages we get when holding $YAY tokens? Why do we need $YAY tokens in the #YAY Protocol ecosystem?

Nick| YAY Games

The main advantage except receiving airdrops — is getting various in-game benefits and advantages. We already developed more then 15 in-game mechanics for Bold Point that be affected by holding $YAY or $BPT

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5. Ben Affleck asks:

Do you have plan to include staking in your ecosystem? If yes, When will be the staking program be launch?

Nick| YAY Games

We plan to launch single asset staking feature in September after the DEXes listing

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Mark| Avalaunch

That’s a wrap!

We really appreciate your time here today and are VERY much looking forward to the IDO and using the platform. Thanks!

Nick| YAY Games

Thanks Mark, and thanks everyone for your time, interest to YAY Games platform and our future products! See you!

Recap of AMA of YAY Games with Avalaunch

On the 23th of August 2021 @ 11:00 a.m. (PST),we conducted our 1st of 2 AMAs with the YAY Games team with special guest Guilherme Jovanović, CSO, YAY Games.

Below we present to you a transcript from that AMA with the full questions and answers.

AMA Transcript

Mark | Avalaunch

We are going to get right into the questions, then we will cover the questions selected from Twitter, and then the live.

Thanks so much for joining us, Guilherme. Everyone is really excited to learn about the project.

Please introduce yourself and give us an overview of the core team. What are your backgrounds, histories in crypto/gaming, and experiences you bring to YAY Games?

Marcus Aurelius

Hey Mark, first of all thank you so much for inviting me! I really love AVAX community in general and I cant wait to get to know yours better

Just to avoid confusion, my name is Guilherme. But I use “Marcus Aurelius” as my pseudonym

Let’s get started !

About myself, I am Serbian and Portuguese raised in Switzerland. I got a BBA from Geneva, and two Masters in Moscow — MSc Strategic Communications and MBA graduated with honours — Summa Cum Laude.

In addition I am a certified Geopolitical analyst and speak 6 languages fluently. I first got interested in crypto around 10 years ago, it was fascinating for me the idea of a virtual decentralized economy.

And in 2016 I decided to try the technology and started investing in crypto. Early 2019 I joined indacoin — one of the leading fiat-crypto payment gateways. We’ve worked directly with over 100 crypto projects, dealt with very complex regulatory frameworks, fraud, chargebacks, identity theft, and more.

In addition, I am also a cryptocurrency/blockchain consultant for NASDAQ listed companies

About our team — it is divided into 3 main areas of expertise — Crypto, Gaming and IT development.

Stan and I bring deep expertise in operating crypto and traditional business — Indacoin deals with both fiat and crypto.

And we’ve worked with so many projects such as wallets, tokens, exchanges, blockchain/defi projects that we got to learn in depth about all sorts of technologies, niches, teams, fundraising and more. We saw projects succeed, fail and stagnate. This gave us a really good understanding of what works and what doesn’t.

To succeed, we onboarded Nick as our CEO. Nick brings 10+ years of experience in gaming, and he is the co-founder of Creagames — one of the largest game publishing firms within the CIS region.

Nick was also involved in defi and crypto investments for many years as well. Thus, onboarding him allowed us to jump to the next level. His passion for both gaming and crypto was the perfect match for our vision.

Maria, our head of marketing, switched from traditional fields to blockchain back in 2017. Since then, she coordinated dozens of ICOs and IDOs as well as helped late-stage companies to refine their marketing strategy.

She combines expertise in marketing and product management to ensure both sides of user engagement: acquisition & retention, which is crucial for our ambitious long-term goals.

Our lead developer — Denis is a highly skilled full stack developer. He has +7 years of experience in IT development, and has built 4 successful dapps. Specialist in high load, blockchain, and finance technologies — Denis as the lead developer was the right person to give life to our envisioned platform.

Our head of Design — Svetlana brought life into Yay Games, by identifying the core values and vision of the team. She used her creativity and 7+ years of experience as Art Director for Fintech companies, to create a unique brand identity that translates the ideas of gaming, freedom and decentralization into Yay Games.

Finally, Alexander — our Technical Project Manager, brings massive experience in managing large Teams for big banks and corporations with more than 12 years of experience in this field. He brings to the table a unique combo of expertise in UX/UI, customer experience, and full-stack development, which is backed by Webby, Epic, and Red Dot awards. With his unique skill set, we can be sure that what we’ve planned in our roadmap will be delivered on time.

What is impressive about our team is that most of them quit their well paid high grade jobs to join Yay Games. It almost feels like a real life “Suicide Squad” reunion, many of us worked together in different projects before, and now we are joining forces together in this mission.

My team is almost like a family to me, I know they will do whatever it takes to support each other and be on top. And that is what distinguishes us from others. We are fearless, ready for anything and aiming to be number one. Nothing can stop us.

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Mark | Avalaunch

Very nice, thanks for all that. One of the things that has always impressed us about YAY is just how well supported and experienced the team is. Just quickly, outside of the core team, how many people are working on the project?

Marcus Aurelius

Thanks, Mark! It took us a lot of energy to assemble this amazing team.

Besides the core team, there are 15 additional members. If counting with Community managers, and other part time employees. The team has over 30 members.

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Mark | Avalaunch

Wow, big team. Big vision, big team. Makes sense.

So let’s talk about YAY.

Give us the “elevator pitch” for YAY. What does it bring to the market that’s new? What is the “big picture?”

Marcus Aurelius

Last year we had been actively investing in defi protocols and using these technologies on a daily basis, and around that time we had the idea of founding a decentralized gaming platform.

As business people, we identified that there was an evident gap in this segment, and that Yield farming most of the times was not sustainable for the long run.

Therefore, our idea of Yay Games was inspired by Yield Farming with an innovative gaming touch that makes it attractive for users/gamers but also sustainable for the long run.

At that time the defi gaming space was extremely underdeveloped, therefore, we saw an opportunity where we can bring innovation, adoption and lead the way.

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Mark | Avalaunch

Stepping back a bit, what are your thoughts on the current intersection of gaming and crypto? What does the blockchain gaming industry need to see broader adoption?

Marcus Aurelius

My thoughts on this intersection is that gaming has not been properly developed in this direction. And no one actually has its full potential, only now some projects are starting to experiment with it, but this is still very early to understand the full picture.

To see broader adoption we need to have more gaming people involved in the space. I’ve met with many other defi gaming projects, and most of them have little or no gaming background. And that is the main reason there are very few actually fully developed and functional decentralized gaming platforms.

Also we need to remove entry barriers, at the current moment it is not that simple for a user with no knowledge of crypto to get into dapps, NFTs, etc. There should be much more effort in making it easier and more accessible to anyone.

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Mark | Avalaunch

You mention NFTs, and these are clearly important to the industry right now. Tell us about how YAY utilizes NFTs. How do you think we will see NFTs change blockchain gaming?

Marcus Aurelius

We utilize NFTs in some of our games because they are a perfect representation of many game items and it fits into gaming perfectly. For instance, say you own some sort of object within the game.

If this object is represented in the form of NFT, you actually own it for real, you can send it to other people, even outside of the game itself. And sell it on any NFT marketplace. And this is just one example of the simplest utility of NFT within games. The full potential is yet to be discovered.

And at Yay Games we are ready to dive deep into that direction and continue to bring innovative ideas that will reshape the way we think and see Gamefi.

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Mark | Avalaunch

We are also seeing gaming and DeFi coming together in interesting ways. How does YAY Games look at this marriage of two fundamentally separate sectors? Additionally, What opportunities present themselves here to make more interesting, fun and powerful games?

Marcus Aurelius

We look at this marriage between Gaming and Defi as a very successful one. Although the sectors are separate, they complete each other in ways that are unbelievable. It gives user abilities and power of actual ownership within games, power to play in a completely decentralized way that opens doors to many new possibilities.

In terms of opportunities, it is hard to estimate as they may be limitless. When you start being creative and thinking about the possibilities, you soon realize that there is so much room for innovation. Just think about all the blockchain technology alone and its power. Then try to imagine how many games currently exist, and then put the 2 together.

You soon realize that the current stage of this niche is 0.000001% of what it could potentially become. The upcoming years are going to be unforgettable, we are entering a new era where regular people will start quitting their jobs to earn with games (which is already happening) and everyone can start earning a passive income stream by basically doing what they already do.

And you know what the real power is? There is no company behind using your data, taking your money, tracking your location, manipulating your brain and actions with repetitive useless ads, .

This new “marriage” will change people’s lives forever in ways that no one can even imagine. And this could actually be the real solution to finally make a real crypto revolution and bring adoption to the masses.

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Mark | Avalaunch

One thing I think everyone is really excited about is the new farming and mining mechanisms. Tell us about the concept of in-game farming and mining. What is it and how can players expect to see it leveraged in your games?

Marcus Aurelius

In-game mining is basically a synonym for Play2earn. It means that we give users the ability to earn crypto while playing games. About the mechanics for earning, it will vary depending on the game itself. There will be general game mining mechanics such as:

Mining based on ranking — i.e. Top-10 will mine 5’000 YAY per day

Mining based on number of games played — i.e. 100 games unlock 1’000 YAY

Social Mining — i.e. Inviting/challenging/sharing results on social media — i.e. 100 YAY mined per each sharing

In-game Mining — i.e. Achieve certain results within the game and unlock YAY and/or NFTs

Tournaments — Play with others and the winners earn YAY

But then depending on the games, there may be different mining mechanics.

For example, for Bold Point (bp.yay.games) game users will earn by battling each other and improving their characters, selling in-game items on the NFT marketplace, etc.

Our team is working hard on the development of several games, and we will deliver constant updates until the final game releases.

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Mark | Avalaunch

What can you tell us about the Marketplace? How does it fit into the project’s architecture?

Marcus Aurelius

The Gaming Marketplace is a perfect fit for our project because it brings us closer to what we aim to be in the future — a game publishing dapp.

Where developers and other gaming projects will have the ability to list their games on our marketplace and instantly get access to our community of players.

Also we find it beneficial to have a broader mind and aim higher by not only focusing on a single game but in many games simultaneously, which will have independent teams working on each game individually (depending on the level of complexity and development required for the game)

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Mark | Avalaunch

It would be great to hear about the YAY token. What is it’s utility and why would an investor be excited about holding it?

Marcus Aurelius

$YAY is the governance token of the Yay Games marketplace. Its utility besides transacting, trading and being utilized for liquidity provision is:

1- Used as a reward when playing games with play2earn features

2- Used as an entry access to certain games and tournaments

3- Used to purchase game items, improve the characters, etc.

4- It can be burned to create in-game items in form of NFTs

5- Staking $YAY will be utilized as a loyalty program with different tiers, which will enable players to earn higher rewards within the games while still earning passive income through the staking APR.

6- Governance — $YAY aims to be a DAO in the future. Therefore, token holders will have the power to vote for important decisions in terms of game releases, partners, and more.

7- $YAY will be used as an incentive for liquidity provision on dexes aka “Yield Farming”

In conclusion, $YAY is the governance token of a forward-thinking dapp that brings innovation to the defi gaming ecosystem. In simple terms, the more games are released the more utility $YAY will have and more purpose for holders.

From the beginning, our main objective with $YAY was to create a token economy where gamers / investors will be incentivized to earn through game mining and yield farming in a sustainable manner.

Where it will make more sense to hold for long term, rather than earning and instantly “dumping”. The more games we add to the platform, the more utility $YAY will get over time. Thus, the current list of $YAY utilities is just a fraction of what is yet to come.

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Mark | Avalaunch

There is already a lot there, but am wondering what are the plans for introducing additional utility to the YAY token? It’s always great to see tokens grow and mature over time, and I am wondering how we might see YAY evolve.

Marcus Aurelius

Every time we publish new games the utility of $YAY increases.

Moreover, as additional benefits and increased mining incentives and special NFTs are greatly determined by the amount of staked $YAY — it constantly removes tokens from circulation and makes the asset more scarce, with a higher number of holders preferring to hold it for long term rather than selling.

And the deflationary mechanics through token burning to craft in-game items in the form of NFTs make the token very attractive to hold for long term.

In the future we would like to see $YAY being used to make gaming related purchases on popular platforms like Steam. And have the token being used for other purposes other than games. Since token economics was designed to be a long-term hold, this could even be a safe asset that could substitute saving accounts and pension funds.

You can find the tokenmics here:

https://docs.google.com/spreadsheets/u/2/d/1Dl3pxKKNMflSSM5MUe-cJdQMooIXXRIo/edit?rtpof=true

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Mark | Avalaunch

What have been some of the biggest challenges you have faced so far with the project?

Marcus Aurelius

As founder of the project, I had to build the whole concept and vision of YAY from scratch with my partner Stan. That was the first challenge, the idea was clear but it took a lot of time to put in paper in a simple and understandable way.

There may have been over 50 different versions of the pitch deck, +200 versions of token metrics until we found exactly how to position ourselves and make the idea straight-forward to any potential investor regardless of any crypto background.

Then when we started pitching the project, we kept getting declined by investors, launchpads, VCs, funds, etc. There was a lot of interest but in the end it was very hard to reach an agreement, due to the maturity of the project.

We received a lot of critics and at some point we even considered dropping the project completely and refunding all the seed investors. However, we continued to develop, we tried to improve all the negative aspects pointed out by these individuals. And in the end their negative comments were crucial for our growth

Eventually, things started improving, we had a solid strategy, good partners and investors backing us, therefore, we felt more confident to launch the project.

Then the market situation changed completely. BTC price dropped 50% and all the market was down 😂, all IDO launches were having negative returns.

So at this point we had to postpone our launch, as it was even impossible to finalize the private rounds. Several investors who had promised to take an allocation disappeared, others asked for refunds due to their big losses and all other potential investors just gave the same reply “We are pausing all our investments for now”.

So at this stage, it was hard to go forward in terms of finalizing private rounds and jump into IDO. So we decided to instead focus on team building, development of the platform and business development.

So, we began headhunting for a new CEO who could bring more gaming expertise to the project. But it was extremely challenging finding someone with a good gaming background and solid knowledge of crypto/defi. We sent out hundreds of messages to all our networks and had no success. We interviewed and met with dozens of candidates, but most of them had little or no expertise at all in crypto.

Until Stan, our co-founder remembered he had once met someone who was deeply into gaming several years ago at a friend’s party. He found his contact and reached him out, the reply was negative and he could barely remember Stan at all, nevertheless he agreed to meet with us.

Once we met, there were instant synergies and it was almost a miracle that the candidate — Nick had just decided to move on to a new project after his big success at Creagames.

Moreover, he was very interested in crypto and had been participating in dozens of different IDOs during the past years.

So we finally found the perfect CEO that was completely aligned with our values and vision.

From this moment forward things started escalating at a very fast pace and it was a turning point for yay.games, which led us to where we are today ⭐️

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Mark | Avalaunch

Let’s talk about Avalanche for a little bit. What attracted you to the platform?

Marcus Aurelius

I personally am an early adopter/investor of AVAX and I loved the dapp experience. The speed of transaction, low fees, and decentralization were outstanding for me.

Prior to that I was a heavy Uniswap user, and was trading there almost on a daily basis. However, when the ETH fees escalated, I lost interest and did not have such excitement to use ETH dapps any longer.

What also motivated me to build on Avalanche was my experience with the former Zero Exchange, which today is known as Relay Chain.

During my role at indacoin I partnered with Gram from Relay, and I was astonished by how much respect and love Gram and his team had for Avalanche tech and community.

Although Avax was still so young, I had a realization that this was something yet to “explode” in terms of adoption. Only by seeing how committed and passionate were the people building on AVAX and the community itself.

Finally, every single person with whom I spoke had very positive impressions of Avalanche.

Even though many of them never used it, they just knew for a fact that the team behind it is brilliant in terms of blockchain development and the end product is the cherry on top of the pie.

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Mark | Avalaunch

How does Avalanche’s promise of fast, cheap and decentralized help you as a forward thinking blockchain gaming company?

Marcus Aurelius

Taking advantage of the speed, high security, and low transaction costs of Avalanche, we can ensure our decentralized gaming marketplace provides the best service possible. Users will be able to trade tokens and non-fungible tokens (NFTs) seamlessly and cost-efficiently.

By building on Avalanche, we can make our platform more interconnected and cohesive. It will allow our games to create several different blockchains and subnets, helping divide certain parts of their in-game economies within a larger ecosystem.

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Mark | Avalaunch

You are launching on both Avalanche and BSC. How do you see the multi-chain architecture benefiting the project? How did you land on these two? Are you looking at expanding to other ecosystems?

Marcus Aurelius

From the very beginning we aimed to be a cross chain project. It has become important for projects to allow users to navigate within different blockchains in a seamless way. And each blockchain has their own community which is composed of different types of people, and maybe even significantly different backgrounds and origins.

Therefore, having BSC and AVAX may seem odd. Because both BSC and AVAX share similar features of fast transactions and low fees. However, there are some differences indeed. What we liked about BSC is that most people are quite familiar with it and it has become widely popular.

As a result, for a brand new project it would be relatively easy to target the BSC audience. And also be among its top gaming projects. In regards to AVAX, the tech aspects are more advanced, the transactions are faster, cheaper as well as the level of security and decentralization. In terms of community, it is far behind, when compared to BSC.

Yet, it is a completely different community, most people who use BSC are not the same as those who use AVAX. These are two different audiences, and the people within it are also different. For instance, to this point it is noticeable that many BSC community members are more prompt to jump into projects without making a proper DYOR, and making sure what they are doing is safe. And also they may be looking more for a quick profit than anything else.

The Avax community seems to be more literate and more supportive of projects for the long run. And prefer quality over quantity.

The reality is that these 2 blockchains have not much connection with each other. For instance, there aren’t many bridges between AVAX-BSC.

Because in fact there is no actual point for a bridge, The user experience is not extremely different like ETH-AVAX that would justify pushing users to move from one blockchain to the other.

So we see these 2 blockchains co-existing within our marketplace and being used by different types of individuals. However, what is important to note is that AVAX has not yet had an exponential growth like ETH, BNB, DOT, etc.

Which means that this movement is yet to come, and when it does — Yay Games will be one of the pioneer gaming projects building on this chain.

For the future we are open to considering other blockchains, however, it is not a priority.

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Mark | Avalaunch

Tell us about your current game line-up. In terms of upcoming games, what can we expect? Anything you are particularly excited about?

Marcus Aurelius

Hard to say what we’re most excited about, it’s like picking the favourite child. For sure our team is extremely excited about moving prediction games to Avalanche, no doubt it’ll help us to create a smoother user experience and breathe a new life to our very first game.

We’re planning to add several casual games to our lineup and make YAY more appealing for players, but speaking of what you should definitely be hyped about I have only one answer — Bold Point. Bold Point is one of the latest games to feature blockchain, counting on its unique sidechain technology and mining mechanics to offer high economic utility.

Plus this game is going to be adapted for crypto newcomers, and we hope it’ll be a leap in mass adoption of decentralized gaming. To bridge this gap and reach out to traditional gamers is one of our main goals from the very beginning, so we consider this release a crucial milestone in YAY history.

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Mark | Avalaunch

What can you tell us about the roadmap? What does the project look like 3, 6 and 12 months post-IDO.

Marcus Aurelius

3 months

In the last quarter of 2021, we will introduce multiple tournaments for different games. To ensure users can earn extra $YAY by playing and challenging other gamers while doing so.

At this stage, non-fungible tokens (NFTs) will be added to guarantee users can have full ownership over their in-game items. Main events would be the $YAY listing on CEX and $BPT multi-IDO launch, we can’t wait to see both tokens conquering these crucial milestones.

6 months

At the start of 2022, with the platform fully live and all features running, we will add fiat on-ramp integration to create a more accessible bridge between our marketplace and non-crypto users. The team will also airdrop tokens periodically to our public and private sale investors.

For upcoming releases we’re planning to launch the Bold Point mobile app and make it more appealing for our mobile evangelists. At the moment we see a steadily increasing interest from smartphone users, so overall adaptivity is one of our main priorities.

12 months

We will implement cross-chain interoperability and inter-chain communication, which will help us scale as more users leverage the platform. At this stage, Virtual reality (VR) games will start being researched and developed for future integration.

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Mark | Avalaunch

Can you tell us about your upcoming game, Bold Point? What type of game is it, how long has it been in development, and what elements of it do you think will resonate most strongly with players?

Marcus Aurelius

bp.yay.games — link to Bold Point

Bold Point is an NFT-based role-playing card game that offers a fun and competitive experience. The game is designed to build your character and level it up through battle, either against other players (PvP) or against the computer AI (PvE). It is also possible to wage bets when playing against other players (Gold PvP) and earn even more rewards for each win.

Realizing that a large portion of the population is still largely illiterate regarding cryptocurrencies, the Bold Point has also set up an innovative and fun blockchain education system. The digitized crypto knowledge base will help those who want to familiarize themselves with this disruptive technology, thus increasing adoption through education.

Perhaps the most vital point is the groundbreaking game model behind Bold Point. Play-to-earn games typically require an initial investment to be able to participate. However, Bold Point is both free-to-play and play-to-earn, meaning gamers will be able to start earning from the very start without the need to put up any capital upfront. It’s planned to be released in 4 months, and both our team and our community are very excited about this upcoming launch.

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Mark | Avalaunch

How will Bold Point tie into the YAY token. How can YAY holders expect to participate in the Bold Point ecosystem?

Marcus Aurelius

Bold Point is an in-house development, thus we are highly motivated to build a strong connection between BPT and YAY.

Together with the Bold Point devs we’ve created a rewards system for $YAY token holders, that’ll include basic utility as an internal currency, but on top of it we want to arrange additional pools within the game along with prizes and special ranks for $YAY holders.

Lastly, staking YAY will bring numerous benefits to Bold Point gamers. Such as larger incentives, ability to mint rare tools, weapons and heroes.

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Mark | Avalaunch

OK, final question!

What’s the end-game for YAY Games? For example: in 2 years YAY Games is a huge success and you’ve successfully executed on the project’s vision. What does the YAY ecosystem look like?

Marcus Aurelius

Yay Games aims to become a game publishing dapp that will work as a DAO.

Meaning that eventually most of the token supply will be in the hands of the community. And the community itself will be responsible for making important decisions and deciding on whom and which games to onboard within yay.games.

Developers will be incentivized to be part of the community and publish their own games within the platform.

Nevertheless, the core team will always be attached to the project regardless of its intentions to become a DAO.

And the team wishes to expand to VR and other upcoming technologies that we believe to be a strong match for Gamefi.

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Mark | Avalaunch

Thanks for all that. We really appreciate you taking the time to break down the project for us. Our community is thoughtful and intelligent, so they appreciate the detail and understanding of YAY at a deep level.

Questions From Twitter

1. @CryptoRekt22 asks:

Seeing as how there are so many gamers from around the world, who are your target customers? Who can benefit the most from the games and tools that you are offering? Is it just gamers?

Marcus Aurelius

1- People who are already familiar with crypto/defi to start. Because it might be hard to target other people who never owned crypto in their life.

2- Who can benefit more from the games? I would say that the main idea of the games is to have fun! Therefore, anyone who wants to be entertained by playing decentralized games with other people around the globe — will benefit from it for sure!

But of course, since these games allow you to actually earn real profits, I guess it depends on your perspective. If you are just looking for a small income stream in your free time you will be able to do it whenever you want. But for some serious players, this can be their main source of income. Therefore, in this case, one could say that people who spend more time and energy on it would have higher benefits.

We dont target “just gamers” , we target anyone who is also interested in playing with defi tech. In the end we also allow newbies to get familiar with the technology in a very friendly way — and that is our ultimate vision.

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2. @AkihisaMori45 asks:

In online games, there is always a winner & a loser. Can YAY Games make a mechanism to benefit both players? In your games, how do you define a “winner?” What is the minimum deposit to be eligible to play games?

Marcus Aurelius

1- It really depends on the game ! some games might have winners or losers, like chess for example

But in fact both players will somehow earn regardless of the results

by earning exp. one earns points which then allows them to earn more crypto

Also some games like Bold Point do not necessarily have a winner or loser, the ultimate goal is to develop your “hero” and make your NFT more valuable over time.

Lastly, what is great about Yay Games — WE DO NOT HAVE ENTRY FEES!!!!

Anybody can play and earn 🙂 Ofc, players who invest more will evolve more rapidly and earn more, but anybody can start playing regardless

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3. @DngGiaPhong2 asks:

YAY combines two of the most demanding markets in the world today: cryptocurrencies and games. So, in terms of adoption, how do non-savvy players of these decentralized economic structures get acquainted with entering a gamified trade network?

Marcus Aurelius

One of the main purposes of Bold Point Game — bp.yay.games is to actually remove entry barriers for new users

The Game will work in 2 ways :

Mainnet — Where the profit is being made and users are playing and earning.

Sidechain “Testnet” — A friendly environment that does not involve any real “money” . Users can simply connect their wallets and from the very beginning be guided on how to

1- Make crypto transfers

2- Mint NFTs

3- Add/remove Liquidity

4- Several actions within the game are done through the smart contracts.

Therefore, offering them all the required education to become completely savvy in all this defi “mess”

We believe onboarding new users through games makes it much easier than watching 1h videos , long articles, etc. Learn by doing it!

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4. @AlexaBaluran asks:

Everyone knows that if you want to go fast, go alone, but if you want to go far, you go with your partners. So with YAY, which partners are able to amplify your efforts the most?

Marcus Aurelius

I would say that all our partners played a special role in our development. Even the ones that gave up on us, they really opened our eyes and allowed us to improve ourselves and be better

But of course there are some crucial partners

I would say Danish Chaudhry — the CEO of Bitcoin.com exchange . He is one of our early investors, and he believed in the project before there was even a proper pitch deck/ token metrics. He put a lot of effort to help us in a stage where no one wanted to.

Then I would say Pinky from Superlauncher , he became almost like a mentor to me. He was ready to have calls any time of the day. He gave me a lot of constructive feedback, and I consider him to be a strong pillar for our development

Cryptoviking from Ground-zero.io and his team and partners from animatech, were extremely supportive from the beginning. And helped not only with valuable advice but several intros and relevant investors.

He really saw the value in the project at a very early stage when no one saw it. And he knew it was gonna get this big, he was absolutely right. Even myself I didn’t think we would be at this stage right now

Finally, probably the most impactful partner — Avalaunch team. Thanks to Mark , Dave and the rest of the team we actually decided to build on Avalanche.

We met the Avalaunch team pretty late, and we were about to sign a contract to build on another blockchain.

But Mark and the team were so genuinely interested in the project and were willing to really go the extra mile to support us in every possible way!

In a very short period of time we built a strong connection and even a friendship, I would say.

The speed of the Avalaunch team in arranging everything is unbelievable. After several years working in this space, it’s the first time I encounter such dedicated and hard working partners. Who genuinely wants to help the project succeed. And provide all the necessary tools for us to do so.

We are super excited to be the first IDO on Avalaunch. And I believe from now on forward, all the IDOs will be executed in an excellent manner. Thus, the future is bright for anyone working with Avalaunch. Cheers to you!

There are many others, but I don’t want to bother you guys with it ahah . But I think Yuriy from zenfuse.io deserves a special mention as well. He was the very first investor and true believer of the project

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5. @Jaki73364096 asks:

Does YAY Game represent the game creation platform of the future? Why is it better to build games on the blockchain and not in the traditional way with centralized platforms?

Marcus Aurelius

Yes, I would say Yay Games is very forward thinking. Because we are building something that doesn’t exist

We are bringing innovation and actually creating a new direction within Gamefi

That has not been explored

Why is it better to build games on the blockchain and not in the traditional way with centralized platforms?

1- Blockchain allows you to own all your items within the games. Your Sword in the form of NFT can be traded and sold for real money for example. Or, you could send it to another game and perhaps use it there as well.

2- There are no barriers . You don’t need to purchase the game, you don’t need to have a special console to play. You just connect and play.

3- Decentralized — You wont be controlled by big corporations. There won’t be ads messing up with your brains and pushing you to waste your money on useless stuff and be an addict.

4- You can earn real crypto. People are already quitting their jobs to play decentralized games full time. With Gamefi, your hobby can be a passive income stream.

There is much more, but these are the main ones, in my opinion

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Questions from the Community

1. KingKong asks:

Trust and security is very important for the project so what is the Audit status of your project?

Marcus Aurelius

Completely agree with you Mister King Kong. Trust and security are a must❗️

All our smart contracts are being audited. Therefore, everyone will be able to use our dapp in a safe manner.

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2. Diamond Strong Pogged asks:

Do you have a Token Burning plan to increase Token value and attract Investors to invest?

Marcus Aurelius

Yes, $YAY and the future $BPT (Bold Point token — bp.yay.games) will have burning mechanics when crafting new items such as weapons, skins, armours, etc.

Users will have to burn $YAY, $BPT or both combined. This way we create this deflationary mechanics for our ecosystem. Other games may also have different burning mechanisms.

Moreover, users will be incentivized to hold and stake $YAY for a long time — in order to get additional benefits within the games. Thus, with a limited supply , burning mechanics and long term incentive. $YAY has an optimal structure for the future.

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3. Pogo Pal asks

How can we support your project? and what feedback would you give to the community?

Marcus Aurelius

You can support our project by participating in our community chats, providing feedback, sharing ideas and using our dapps. We aim to become a DAO, therefore the community always comes first for us.

We are open for any feedback that will make us stronger in the future. And allow the community to actively participate in our governance.

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4. Crypto Eagle asks

Where can I buy your tokens, what is your current contract, and how can I buy them? -What are the advantages for me buying these tokens?

Marcus Aurelius

We are having ongoing IDOs this week so I recommend you to get $YAY on https://avalaunch.app/. The IDO is planned for August 28th.

For more details on IDO line up please check this article: https://yay-games.medium.com/yay-games-multi-ido-line-up-all-you-need-to-know-57afefd28eb

Regarding the advantages, as I explained during this AMA , there are loads of utility and features that make it viable for the long run. But I strongly recommend you to do your own research and make your own conclusions before making any investment decision.